Name: Kelby Carr
Community Name: Type-A Parent
Contact E-mail: email@example.com
Community Web Address: typeaparent.com
Facebook Fan Page: facebook.com/typeaparent
Linked In: kelbycarr
Tell us about your community.
Type-A Parent is an online community of parents who blog. The site is a combination of social network and magazine-style, multi-author blog. Hundreds of bloggers have contributed, and “Type-A” has become synonymous with power blogger.
When did you create this community?
I was sitting on bed rest with my twins for two and a half months. Thankfully, I had a laptop and wi-fi or I might have lost my mind. Once I was put on bedrest, I couldn’t work at all for my job (even though it was a reporting job and certainly could have been done from home). If it hadn’t been for having online gigs, it would have been a real financial hardship even with short-term disability.
I had been writing for About.com since a month before my first was born (in 2002), and during this bed rest stint I applied to be the Family Travel Writer for Suite101 and was hired. I was writing like crazy while in bed. Then it struck me: wouldn’t it be wonderful if there was a site that allowed people to write from home and only hired moms? Wouldn’t it be great to have a site that offered parenting advice BY parents (at that time, most did not)? Wouldn’t it be great to have that advice continue well after the article was written? If I shared breastfeeding advice, ten other people could add tips that I missed that worked for them.
The idea for Type-A Mom (later changed to Type-A Parent) was born.
How did you choose the name of your community?
At that time, almost every site related to moms or parenting had one color scheme and it was pastel. They also all seemed to assume that all moms care about is changing diapers. That just wasn’t my style at all, and I knew there had to be other moms. Moms who were parents AND had brains. I struggled to come up with a name. Variations of modern didn’t quite capture it. I needed something that represented all of the facets of the moms like me. Moms who juggled the desire to have success with the desire to have happy, healthy children. Moms who have brains and interests. Moms who do a mental, physical and emotional marathon from sun up (or before) to well into the night. Moms who are ambitious, who get things done. Type-A just fit.
What motivated and inspired you to create and move forward with your community?
Initially, I wanted to provide a place where any mom could write without having to jump through a bunch of hoops, apply to write and so on. It evolved into most of the active members also being moms who blog, so when I rebranded to Type-A Parent, part of that involved targeting the site to digital, blogging, social media parents. Previously, all of the content was geared at all parents.
Tell us a little about your family.
I am married with an 8-year-old daughter, five-year-old twins.
How do you prioritize your family and your community?
It is a frequent challenge to balance both. Primarily, I like the flexibility of being self-employed and being able to impulsively decide to take a trip or spend the day out sightseeing when I want. I think ultimately I spend an awful lot more quality time with the family than I did when I was working full-time.
Where do you see your community and yourself in 5yrs?
I don’t really have some master plan for where the business will be in five years, but my main goal would be to make enough money off of the site to provide income to many other parents.
Biggest life lesson learned since building this community?
Go for it. I am a huge believer in strategic risk taking. I think many people leave their dreams on the table for fear of failure. I would much rather fail, pick myself back up and jump into the next thing than to never try.
Do you have a favorite business / social media tool / resource?
Twitter! Twitter! Oh, did I mention Twitter?
What is your secret to success?
I have no big secret. I just take my ideas, figure out how to make them work, and then bust my butt making it happen.
All Entrepreneurs encounter difficult days. How do you handle yours?
I read. This is actually a pretty new thing (I hadn’t read for pleasure in ages until about a year or so ago when I got a Kindle). Now, no matter what, I read for fun (not learning) every night before bed.
What was your sweetest success story?
It would have to be the feeling I had towards the end of the first Type-A conference. My husband looked at me, amazed, and said, “Wow! You did this!”
How do you relax?
See books above. I also get massages whenever humanly possible.
Share your favorite motivational quote or inspirational thought:
Before the first Type-A, when I still had no or very little sponsors and had committed to spending thousands and thousands of dollars, I was freaking out a little in bed every night. Then I saw this quote, and I realized I was mid-leap and I stopped freaking and started enjoying the ride:
“We must walk consciously only part way toward our goal, and then leap in the dark to our success.”
Do you belong to any other social media networks?
I belong to a whole bunch, but then social media is a bit of an obsession. I spend most of my time on Twitter and Facebook.
What blog(s)/communities do you just have to read daily?
I often end up reading what I hear about through Twitter and Facebook. I do subscribe to some feeds but find I end up forgetting about my feeds and just see what my friends are recommending.
If you could have anyone particular person be a part of your community, who would you invite?
Wow, that is a tough question. I am actually pretty thrilled to have the members we have now.
Have you attended any business or blog conferences?
If yes, which ones?
Yes, I love attending conferences when I can work it into my budget and family schedule. I have been to Blissdom, Blog World Expo, BlogHer, ConvergeSouth, and of course, Type-A Parent.
What has been your most memorable experience at a conference or event.
Meeting two people I had been friends with online for many years at my first BlogHer. Kim (@prairiemama) and I were friends online for seven years before we met at BlogHer ‘09, and Kris (@littletechgirl) and I were friends online for four years before we met at that conference.
Do you send out a monthly newsletter? How can we get on your mailing list if we are interested in more information?
You can sign up for the newsletter by registering to join Type-A Parent at typeaparent.com.
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